What are Open Graph Tags?
The **Open Graph protocol** was originally developed by Facebook to enable web developers to integrate rich social card objects inside search or social streams. Standard OG meta tags transform basic text URLs into visually stunning shared summaries, featuring custom graphics, site domains, titles, and detailed descriptions.
Twitter supports similar standardized descriptors called **Twitter Cards**, which provide comparable layouts for tweets. By optimizing social card preview elements, you ensure that link shares are eye-catching, leading to significant increases in **social click-through rates (CTR)**.